National Bank a smash at the 2017 Rogers Cup

Oct, 2017

HIGHLIGHTS

- Rooftop VIP hosting in a lounge-like atmosphere
- Two separate concepts and configurations; simultaneous activation in two cities
- Open concept accommodates high public traffic
- VIP section for privacy and security
- 2 dedicated Loki staff for set-up at each location

It was another busy season in Canadian tennis for National Bank and Loki Box Design with two field activations in Montreal (AFP) and 1 in Toronto (WTA) this past August. The crowds were there in force to cheer on top-ranked Roger Federer who was making his first appearance in a major Canadian tournament since 2011. A record 216,000 tickets were sold, a never-before attained figure anywhere in the world for a week of tennis. To support National Bank’s commitment to the sport, Loki was tasked with the installation of two mobile units in 2016, a BNC220 unit for Toronto and a BNC240 unit for Montreal.

The units’ great strengths are the welcoming face they present to the public and the rich activation offering they allow: interactive games, star autograph sessions, live broadcasts, a photo booth, brain tennis and automatic teller service at the ready, plus swing sets for the kids. On the rooftop deck, the bank set up a VIP lounge with DJ and refreshment bar, all under the cool, protective covering of sunshades designed specifically for the occasion.